Tuesday, May 30, 2006

A defense of the public relations profession and its role in the news...

From the letters to the Public Editor of the New York Times:

It would have been nice if you had given a definition of "enterprise stories," a term you used in your headline and the article ["That First Inkling: The Origins of Enterprise Stories" (May 7)].

As a lifelong communications professional, I detect a sense of disdain when you write, "Only two of the 23 enterprise stories started with ideas from public relations practitioners," as if having more stories originate with P.R. people would be a bad thing.

Give reporters credit that they know how to ignore the bad ideas they receive and welcome the good ideas, which can come from anyone, even P.R. people.

JEANNETTE PALADINO
New York, May 7, 2006

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